A recent survey conducted by Harris Poll and published by SunTrust found that “55% of homeowners with a child under 18 said the opinion of their offspring played a major role in their home buying decision.”
When the results were broken down by the parent’s age,
Millennials (those 18-36) led the way with 74% of homeowners saying their child’s opinion was a factor in choosing which home to buy.
Eighty-three percent (83%) of renters believe their child’s opinion would be a deciding factor when looking to purchase a home.
At 57%, it should come as no surprise that gaining their own bedrooms was the top feature of any home for kids, followed by a large back yard to play in at 34%.
Todd Chamberlain, Head of Mortgage Banking at SunTrust said, “As a parent of two kids, I know from experience that including children in the home buying process is not only fun for the whole family, but also educational for our homebuyers of tomorrow.”
Sellers should highlight all the kid-friendly features of the home in order to sway the “true decision makers.”